Waste of a title tag

The biggest SEO mistake people make when it comes to building a website for their business is the use of the title tag. Websties that use the same title tag (normally their business name) is totally missing the point. Each page on your website should be unique which means each title should be unique. It makes me laugh when people say oh my site comes up in google when I search for my business! Really, thats amazing, whats your business called..... TJ Building! So I check the site out and yes low and behold they come up for TJ Building. This is hardly surprising when their domain is TJbuilding.co.uk and every page is title TJ Building! Thats really impressive! NOT. How many people are likely to search in google for TJ building? None, apart form friends of the family or company.

So to all you businesses that think you have a nice flashy website - think again. Look at your site. What are your title tags? Is your site coming up for what your business acutally does? With the example of TJ Building, they should be coming up for 'building contractor' or 'electrical installation'. If they did, only then would I be slightly impressed.

Small businesses need to use SEO to make there sites rank high. So stop bragging about your site and work on it, or if you haven't the time get a proffesional to optimisise it so you actually get some business from it.